13637 Onyx Lane, Farmers Branch, Texas 75234
(469) 371-2037 ~ lisa.winfield7@gmail.com

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Objective

 

Highly creative and experienced designer/art director seeks a challenging position where my extensive knowledge, experience and personal drive for excellence will contribute to the success of the company and/or clients.


Overview

 

Detail-oriented and self-motivated with over 10 years experience as a talented art director and designer in a variety of industries, including magazine, advertising, and direct mail. Comfortable in both agency and corporate environments; am a self-starter fully capable of seeing a project through from concept to completion. Have collaborated on projects with peers at all levels of business, from sales representatives to CEO's. Extensive knowledge of Adobe Creative Suite and QuarkXPress.

Key Points:
• Passionate about creating concepts that work to achieve exceptional results.

• Proven ability to effectively communicate with and direct the collaborative efforts of creative team members and
_ inspire them to exceed expectations.
• Accomplished at effectively managing multiple projects and meeting tight deadlines.
• Have a "do whatever it takes" positive attitude.


Professional Experience

 

Art Director

 

September 2007 to present
Eagle Media Group - Plano, Texas

• Responsible for creating brand image for company’s two divisions: The Metropolitan Living Magazine and
_ World Tourism Group.
• Coordinate and execute advertising strategies for both divisions.
• Design and create websites for www.usametropolitanlivingmagazine.com and www.worldtourismgroup.com .
• Design and create all advertising collateral, including corporate identity materials, brochures, and marketing kits.
• Design and produce The Metropolitan Living Magazine, an editorial print and on-line magazine targeting
_America's upper-income demographic.


 

Art Director

 

March 2004 to December 2006
Ad Pages Magazine - Plano, Texas

• Supervised a team of seven graphic designers in the creation and production of monthly magazine publications in the
_ DFW area.
• Produced direct mail pieces, catalogs, brochures, and community calendars from concept to completion.
• Delegated incoming work and assigned special projects to team members.
• Provided creative direction to team members.
• Increased department’s effectiveness by restructuring workflow and introducing a number of morale-boosting programs.
• Other responsibilities included hiring/termination, administering performance evaluations, scheduling workflow, delegating work,
_ purchasing equipment and software.


 

Art & Marketing Director

 

March 1998 to December 2003
Trucks & Parts of Tampa - Tampa, FL

• Developed all marketing and advertising campaigns from concept to completion for national advertising and direct mail -
_ direct mail campaigns resulted in a 50% increase in sales.
• Tracked and analyzed advertising results; created spreadsheets and used them to determine best media
_ for increased revenue - reduced monthly advertising expenses by $10,000 while increasing calls.
• Converted all company forms to PDF format and posted on server - forms could be typed and printed individually, increasing
_ convenience and enhancing company image, while reducing cost.
• Maintained changing content of web site: www.trucks.com.
• Coordinated product photo shoots.
• Negotiated advertising and printing contracts.
• Worked individually with internal clients on various projects.


 

Graphic Designer

 

July 1996 to December 1997
Systems Tax Service, a Ceridian Corporation - Fountain Valley, CA

• Structured the new position by recommending the purchase of necessary hardware and software; defining primary areas of
_ responsibility; and organizing workflow and prioritizing demands to accommodate the needs of over 650 managers and
_ employees.
• Responsible for conceptualizing and producing all internal and external printed communications: sales and marketing
_ collateral, direct mail pieces, training manuals, training materials, corporate and training presentations.
• Worked with commercial printers, service bureaus, fulfillment services and photo labs to obtain bids and oversee print
_ production.
• Interfaced with Marketing Department team and copywriters for the creation of printed and on-line materials.
• Developed and created content and design for corporate intranet site, working with senior management in both the
_ local office and corporate office in Atlanta.


 

Art Director

 

December 1992 to May 1996
PF Micro - Fountain Valley, CA

• Responsible for the creative development, start-to-finish production, and coordination of all advertising materials
_ and direct mail campaigns on a local and national level.
• Created new company logo and developed advertising campaign focused on new brand image.
• Worked with in-house copywriters in the creation of ad copy; interfaced with the marketing department and
_ company president to develop marketing strategies.
• Developed content and flow of web site under direction of company president; supervised a team in the
_ HTML coding of web pages.
• Built an in-house photo studio and photographed products.



Software Knowledge

 

InDesign, Illustrator, Photoshop, QuarkXPress, Flash, Dreamweaver, Acrobat Pro, Microsoft Office, Mac OS and Windows OS.


Education

 

Bachelor of Arts, Graphic Design & Illustration
California State University - Fullerton, California

 

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